Users On Facebook - Facebook's Growth
By
Arif Rahman
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Monday, February 22, 2021
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Total Facebook Users
That's up 2.5% from 2.3 billion in Q4 2018, and up 8.2% year-over-year (YoY) from 2.2 billion in Q1 2018. Also, Facebook expanded its day-to-day active customers (DAU) to 1.56 billion, up 2.7% from last quarter and also up 7.8% YoY.
Users On Facebook
Overall, Facebook currently boasts 2.7 billion monthly users across its family members of applications. That consists of Carrier, WhatsApp, Instagram, and also core Facebook, with 2.1 billion of those individuals accessing one of the apps daily.
Here's a run-through of Facebook's individual growth by region:
- US & Canada. Facebook included 1 million MAU in the quarter, completing 243 million in the area. DAU were level with Q4 2018 at 186 million.
- Europe. Facebook included 3 million MAU (to 384 million) and grew DAU by 4 million (to 286 million).
- Asia-Pacific (APAC). Facebook added 34 million MAU (to 981 million) and also 33 million DAU (to 600 million).
- Rest of World (ROW). Facebook added 18 million MAU (to 768 million), with DAU up by 12 million (to 490 million).
A lot of Facebook's user growth is originating from regions outside of the US, Canada, as well as Europe, although it's still including customers in those areas. If you ask US teens, whose social media choices can be considered a bellwether, Facebook isn't also their 2nd favorite social system. As of 2019, teens favor Snapchat and also Instagram to Facebook by a long shot, according to Piper Jaffray.
And also in 2018, 51% of US teenagers ages 13-17 stated they made use of Facebook, down from 71% in 2015, per Seat. However despite the decreasing usage amongst US teens, core Facebook remains to add individuals worldwide-- particularly in non-Western regions. In Q1, the large majority of Facebook's brand-new customers came from APAC and also ROW areas, as an example.
And Also while Gen Z states Facebook to be irrelevant, older generations in the US remain bought in: Facebook continues to be highly popular amongst US grownups ages 25-29 (84% state they use it) and 30-49 (79%), per Bench. That could account for the social media network's consistent development in mature Western markets.
Customers are likely ending up being progressively inured to Facebook's constant state of scandal. In the first 3 months of 2019 alone Facebook has actually had several major privacy events-- unintentionally dripping over a million Instagram individual's e-mails, trouble curbingwhite supremacist content, a pending $3 to $5 billion fine from the FTC.
As well as over the last few years, they have actually dealt with scandals ranging from political election interference to enormous breaches of individual personal privacy. Still, these scandals appears to matter much less as well as less to users, and also equally as Facebook capitalists remain undeterred, customers may be expanding numb to the constant chaos as well.
Additionally, Facebook might merely be so entrenched that habitual individuals, whether they care about personal privacy scandals, feel they can't give up the website, as TechCrunch's Josh Constine noted.